CARHARTT Work In Progress.

CARHARTT WIP*.

Collection development

Requirement

Development of the summer 2019 collection, a graphic collection inspired by the 90s, highlighting bright stripes, organic cotton canvases and over-dyed denim. The objective was to strengthen the brand's workwear identity while introducing modern and sustainable elements.

OUR ANSWER

A Collection Inspired by the 90s

The Carhartt Work In Progress summer 2019 collection revisits the codes of the 90s with a contemporary touch. Bright stripes bring energy and vitality to each piece, while organic cotton canvases and over-dyed denim add an eco-friendly and sustainable dimension to the collection. Each item reflects Carhartt's commitment to quality and innovation.

A Strong Workwear Identity

This collection stands out with its robust and authentic workwear aesthetic. The materials chosen, such as organic cotton and over-dyed denim, not only guarantee durability and comfort, but also a reduced ecological footprint. The fusion of these elements creates a range of clothing that is both functional and stylish, perfectly embodying the spirit of Carhartt Work In Progress.