Support in the development of the summer and winter 2020 collections, marking the start of a promising collaboration with the Lab. The mission was to perfect the marketing of the summer collection and to orchestrate the development of the winter 2020 fashion show. These symbolic initiatives aimed to capture the essence of Lacoste's innovation and style with the teams.
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A Refined Summer Collection
For summer 2020, our goal was to create a collection that embodies the relaxed elegance unique to Lacoste. Working closely with the Lab, we have developed iconic pieces that combine timeless style and modern functionality. The marketing of this collection has been carefully planned to ensure its success in the market.
A Memorable Winter Parade
The development of the winter 2020 fashion show was an important step in our collaboration with the Lab. Together, we have created a collection that celebrates Lacoste's heritage while exploring new creative avenues. The show was an opportunity to present these remarkable creations to the world, marking a new era for the brand.
A look back at these symbolic developments, which marked the start of a promising collaboration with the Lab.
