Accompaniment to the winter 2024 fashion show, marking the arrival of the new director, Pelagia Kolotouros. The mission was to celebrate the legacy of the founder, René Lacoste, nicknamed the Crocodile, by organizing the parade on the Philippe Chatrier court at Roland Garros. The collection was to juxtapose the aesthetic codes of the Roaring Twenties with those of tennis, thus creating a unique fusion of styles.
OUR ANSWER
A Collection Inspired by the Roaring Twenties
With the arrival of Greek-American designer Pelagia Kolotouros, Lacoste presented a winter 2024 collection where the Roaring Twenties confront the aesthetic codes of tennis. This bold fusion gave birth to innovative pieces that honor the heritage of René Lacoste while providing a contemporary and elegant touch.
A Parade on a Mythical Place
The fashion show took place on the Philippe Chatrier court at Roland Garros, an emblematic place which strengthens the link between the brand and the world of tennis. This historic setting served as the perfect backdrop for this collection, showcasing Lacoste's sporty elegance and stylistic innovation.
