Development of the winter 2021-22 capsule, a project which was to present pieces marked by reduced and oversized proportions, tonic and neutral colors. The objective was to create a graphic and contemporary capsule, photographed in the urban setting of the Front de Seine, in the 15th arrondissement of Paris.
OUR ANSWER
A Game of Proportions and Colors
Lacoste's fall-winter 2021-22 collection, designed by Louise Trotter, stands out for its bold use of proportions and colors. The pieces alternate between reduced and oversized silhouettes, offering a dynamic contrast. Toned and neutral colors blend together to create a visual palette that is both energetic and subtle, capturing the essence of the season.
Urban and Graphic Decor
Photographed at the Front de Seine in the 15th arrondissement of Paris, this capsule embodies the graphic and modern spirit of the collection. The urban setting serves as the perfect backdrop to highlight the clean lines and contrasts of proportions, highlighting the innovation and creativity of Lacoste under the direction of Louise Trotter.
