Lacoste X LE FLEUR.

LACOSTE

Collection development

Requirement

Support for the development of the 2024 Golf le FLEUR* collaboration, creation between the artist Tyler The Creator and Lacoste. The goal was to reinterpret Lacoste classics through Tyler's artistic and daring vision, while creating a unisex line that reflects the innovative spirit of both brands.

OUR ANSWER

An Artistic Fusion

The Lacoste X LE FLEUR* 2024 collection reinvents iconic Lacoste pieces with the creative approach of Tyler, The Creator. Known for its distinctive, avant-garde style, the collaboration resulted in a unisex line that marries classic elegance and artistic modernity. Each piece embodies a new interpretation of Lacoste standards, infused with Tyler's unique touch.

An Innovative Unisex Style

This collection transcends gender, offering clothing that can be worn by everyone, regardless of gender. By revisiting Lacoste classics, Tyler, The Creator brings a fresh and contemporary perspective, while respecting the brand's heritage. The result is a collection that celebrates creativity and inclusiveness, while remaining true to Lacoste's core values.